Florus is a radically new natural wine from Luberri, inspired by a reclamation of the traditional winemaking in Rioja Alavesa prior to the French influence on the region in the late 19th century. During this era, wines were made directly in the vineyard, crushed by foot in giant stone lagares carved from granite boulders buried in and around the vineyards of Rioja Alavesa.

Florus is produced from Matagallina, a single over 60-year-old estate-vineyard at 450m following the cycles of the biodynamic calendar, in the village of El Ciego in Rioja Alavesa. The vineyard is planted mostly to tempranillo, with a little co-planted moscatel de alejandría in sandy calcareous clay soil. It is farmed by hand, according to biodynamic practices and without the addition of synthetic inputs. Sulfur is not used in the vineyard nor in the production of the wine at any time.