In 1785 Bianchi Giuseppe Maria broke ground on his dream to cultivate new vineyards. His initial efforts have led to eight generations of wine makers.

In the mid-twentieth century, Giuseppe was a key figure who, through tenacity and determination, developed the winery to a place of notoriety throughout northern Italy and Switzerland. Daughter, Eva, and her husband, Mario, acquired the holdings in Gattinara and worked to expand the market overseas. Now, Giuseppe's nephew Paolo and sister-in-law, Eva, have developed the winery further by melding innovation with tradition, new technologies in sympathy with nature, resulting in a new line of sought-after wine.