Jeff Fischer is the sole proprietor and winemaker for Habit which he founded in Los
Olivos in 2008 after years of making wine in his garage in Los Angeles.
His first vintage was just three barrels of the Red Blend. Habit now produces seven
different wines from seven different vineyards in Santa Barbara County.
Fischer’s wines focus on high acidity, lower alcohol, and strive to showcase varietal.
All of the vineyards are sustainably or organically farmed and managed by the same
Vineyard management team that he closely works with. The fruit is hand picked
and hand sorted, and fermentations take place with both native and indigenous
yeasts. Reductive winemaking techniques, punchdowns only by hand, and
extended lees contact up until bottling keep the wines bright, fresh, and clean.