The real secret to Brennivin is in the caraway, which has a bit of different flavor than caraway grown in other soils, and the water with which the spirit is blended. The natural purity, volcanic mineral content and alkalinity of the water used, contributes to the soft finish and subtle sweetness. The spiced, savory nature of Brennivin enables it to pair wonderfully with fruit liqueurs, ginger sodas, and vegetable juices like tomato (BLOODY MARY!!!)