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At the age of 22, Michael Honig took the reins of his struggling family vineyard and winery. With an old meat locker for an office, a shoebox marked "misc" for an accounting system, and without any formal training, he began canvassing the streets of San Francisco, selling wine and delivering it himself. Over the last 30 years, Michael has surrounded himself with an incredible team, and transformed the family business into a thriving success. With his seemingly endless energy, Michael, often referred to as "the James Brown of the wine industry," spends 75% of his time out in the world connecting with people and introducing them to Honig wines.