Joe Pedicini grew up in New Jersey in an Italian family steeped in wine culture. He learned to make wine through the teachings of his grandmother, who brought traditions passed down from her ancestors. In 2003, he started Montebruno Wine Company in Oregon, in an effort to continue the simple style of winemaking he learned. He works closely with growers who use Sustainable and Biodynamic farming practices, and takes those principles into the winery as well. His goal is to produce the purest expression of the vineyards possible, relying exclusively on the life force found in the vineyard and the fruit he grows.